EastPoint Sports

dIGITAL cONTENT cREATOR

E-Commerce Design

As the sole graphic designer responsible for our digital content, a significant aspect of my role revolved around crafting visuals for various e-commerce platforms, including Amazon, Walmart, Target, Costco, Dick’s Sporting Goods, Fanatics, and many others.

B+ Content

At EastPoint Sports, we recognized the importance of B+ content in driving sales across e-Commerce platforms, and aimed to set the industry standard by providing an unparalleled consumer experience in-store and online. My goal was to ensure that our product images transported shoppers to the aisles of a retail store, enhancing their connection with our brand.

In my role, I was responsible for shooting, editing, and designing captivating visual content for our thousands of products, while also creating and maintaining an overarching visual identity across each product page.

In 2023 alone, I created and exported an average of 800 B+ images a month, while also leading EastPoint’s many other design and video content needs.

A+ Content

Making the most of Amazon’s A+ content was a huge priority for us. Working with our e-Commerce and Product Development teams, I dug into product features and marketing tactics to create thousands of unique A+ images. Each one carefully crafted to bring our packaging to life on our digital shelf.

License Partners

One of the most challenging and rewarding aspects of my Digital Content Creator role was being able to work with so many major brands. It’s been enlightening to witness how these industry leaders manage their visual branding and identity guidelines.

Like our products, each license partner was unique. I worked within each of their brand guides to meet both their standards and ours to craft compelling content that resonates with their audience.

Enhanced Content

Being a small company with a constantly growing assortment of products, we didn’t always have the opportunity to shoot video content for each product.

By leveraging existing photography and packaging assets, I crafted video content tailored to suit a wide range of products. This approach not only enhanced our product visibility across various e-commerce channels but also improved our SEO performance.

These videos served as impactful placeholders until we had the chance to produce new content.

My Process

In 2021, I joined EastPoint to establish our visual identity on e-commerce platforms. Acknowledging our diverse product range, I created a systematic approach by categorizing products and customizing designs for each category’s needs. The goal was to maintain consistency across all our product pages and highlight key features effectively.

1. Main Image

Every E-Commerce platform comes with its own requirements, especially when it comes to the crucial first B+ image. Despite the varying restrictions, my priority was always to showcase the product and its accessories in the best possible light.

2. What's in the Box?

I discovered that the ideal follow-up to a compelling opening B+ image is to provide consumers with clear information about what they can expect to receive with their order.

3. Primary Features

A vital aspect of the B+ process involved identifying and highlighting the most compelling selling points of the product to the consumer early. While some features were straightforward, others demanded a more technical approach to effectively communicate their value.

4. Dimensions

To assist my buddy Robin over in Customer Service, I prioritized including product dimensions early in the B+ content journey. This proactive step aimed to minimize customer complaints by simulating the in-store shopping experience as closely as possible during online purchases.

5. Secondary Features

With so many innovative features to showcase, it’s crucial not to overwhelm a single image with too much information. That’s why I prefer to include a separate “Features” image, one that provides an alternate look at the product.

6. Accessory Callout

The majority of our products included accessory elements, ranging from bean bags and darts to table tennis paddles and hover hockey pushers. It’s essential to highlight these accessories by isolating them and ensuring they have a prominent place in the B+ image lineup

7. Lifestyle

Most brands jump right into lifestyle images, but at EastPoint, we prioritized showcasing the many features and benefits that distinguished our products from competitors before diving into the exciting action shots.

8+ More Lifestyle!

But let’s be real – we all enjoy seeing the product we’re about to buy in action, or maybe an aesthetic shot so you can picture it in your own home.

digital content creator

Eastpoint Sports

Kan Jam, Connect 4, NFL, NHL, Head, Penn, Nerf, Hasbro, DudePerfect, NCAA, MLB, ESPN, Chip, Pop-A-Shot, Skeeball… Need I say more? Check out my journey through the world of E-Commerce with one of the leading indoor and outdoor games company.

E-Commerce Design

B+ Content
In my role, I was responsible for shooting, editing, and designing captivating visual content for our thousands of products, while also creating and maintaining an overarching visual identity across each product page.
In 2023 alone, I created and exported an average of 800 B+ images a month, while also leading EastPoint’s many other design and video content needs.
A+ Content
Making the most of Amazon’s A+ content was a huge priority for us. Working with our e-Commerce and Product Development teams, I dug into product features and marketing tactics to create thousands of unique A+ images. Each one carefully crafted to bring our packaging to life on our digital shelf.
Enhanced Content
Being a small company with a constantly growing assortment of products, we didn’t always have the opportunity to shoot video content for each product.
By leveraging existing photography and packaging assets, I crafted video content tailored to suit a wide range of products. This approach not only enhanced our product visibility across various e-commerce channels but also improved our SEO performance.
These videos served as impactful placeholders until we had the chance to produce new content.
License Partners
One of the most challenging and rewarding aspects of my Digital Content Creator role was being able to work with so many major brands. It’s been enlightening to witness how these industry leaders manage their visual branding and identity guidelines.
Like our products, each license partner was unique. I worked within each of their brand guides to meet both their standards and ours to craft compelling content that resonates with their audience.

In 2023 alone, I created and exported an average of 800 B+ images a month, while also leading EastPoint’s many other design and video content needs.

Being a small company with a constantly growing assortment of products, we didn’t always have the opportunity to shoot video content for each product.

These videos served as impactful placeholders until we had the chance to produce new content.

Like our products, each license partner was unique. I worked within each of their brand guides to meet both their standards and ours to craft compelling content that resonates with their audience.

My Process

In 2021, I joined Eastpoint to establish our visual identity on e-commerce platforms. Acknowledging our diverse product range, I created a systematic approach by categorizing products and customizing designs for each category’s needs. The goal was to maintain consistency across all our product pages and highlight key features effectively.

Highlights

Axe Throw B+

Wild Sports - Enhanced Content

Penn Paddle B+

Skeeball Video

Kan Jam - Enhanced Content

Connect4 B+

Kan Jam Logo Reveal

Axe Throw Video

Spikeball Video